ARTICLES & NEWS

More emphasis on visual comparison in trademark similarity

2021-11-17

In Korea, recent trademark cases demonstrate a shift where visual appearance gains precedence over sound in determining trademark similarity, reflecting evolving market dynamics and consumer perceptions.

November 2021, Managing IP

https://www.managingip.com/article/2a5d08lcu0fnaw27w1s01/south-korea-more-emphasis-on-visual-comparison-in-trademark-similarity